How Offering Group Life Builds Loyalty and Lowers Turnover

How Offering Group Life Builds Loyalty and Lowers Turnover

The most overlooked way to keep great people.
“Loyalty can’t be bought—but it can be earned through care.” — Kevin Rolack

In today’s job market, loyalty is rare—and costly. Every time an employee leaves, it can cost your business 50% to 200% of their annual salary in lost productivity, recruiting, and training.

But what if there were a simple, affordable way to keep your best people longer, improve morale, and make them think twice before accepting another offer?

That’s exactly what Group Life Insurance can do.

🧠 It’s Not Just a Benefit—It’s a Statement

When you offer Group Life Insurance, you're telling your employees:

✅ “We care about your family.”
✅ “We want you to stay and thrive here.”
✅ “You’re more than just a worker—you’re part of our future.”

This sense of value and protection creates loyalty in ways a paycheck alone never can.

📉 The Cost of Turnover vs. The Cost of Coverage

Let’s break it down:

• Replacing a $50,000/year employee = $25,000–$100,000 in costs

• Group Life Insurance? As little as $5–$15 per employee per month

That’s pennies on the dollar compared to losing key staff—and the cultural impact of constant turnover.

❤️ Group Life = Emotional Connection

Most employees don’t expect life insurance from a small business. So when you offer it, it feels personal:

• It protects their spouse and children

• It creates a feeling of security and peace

• It helps them build trust in their employer

• It makes them think, “If something happens to me, my company has my back.”

That’s powerful—and it’s exactly why employees stay.

🏆 Real-World Example: Loyalty in Action

A 14-person architecture firm added Group Life through KEyO. Within 12 months:

• Their turnover dropped by 40%

• Two employees turned down offers from larger firms because “nobody else offered that level of personal care”

• Morale improved—and so did productivity

Sometimes, the small gestures leave the biggest impact.

🛠️ How KEyO Helps You Strengthen Retention

KEyO Insurance Services gives you everything you need to offer meaningful, strategic coverage:

✅ Group Life plans through elite carriers like Mass Mutual
✅ No-cost to employer options (voluntary coverage)
✅ Fully managed onboarding and communication tools
✅ Support for adding dental, vision, disability, and more
✅ Optional owner-only tax strategies tied to benefits

We help you go from just offering jobs… to offering futures.

With Trusted Care. Tailored for You., you build a culture where people want to stay.

Final Thought:
Your employees aren’t just assets—they’re people with families, dreams, and fears.
Show them they’re safe with you… and they’ll show you their loyalty.